Spider-Man successor artist John Romita Sr., in a 2010 deposition, recalled that Lee and Ditko "ended up not being able to work together because they disagreed on almost everything, cultural, social, historically, everything, they disagreed on characters..." In successor penciler Romita Sr.'s first issue, No. 39 (Aug.
Romita's Spider-Man – more polished and heroic-looking than Ditko's – became the model for two decades.
The Lee-Romita era saw the introduction of such characters as Daily Bugle managing editor Robbie Robertson in No. 52 (Sept.
1968). The most important supporting character to be introduced during the Romita era was Mary Jane Watson, who made her first full appearance in No. 42, (Nov.
1964). Peter David wrote in 2010 that Romita "made the definitive statement of his arrival by pulling Mary Jane out from behind the oversized potted plant [that blocked the readers' view of her face in issue #25] and placing her on panel in what would instantly become an iconic moment."
Romita has stated that in designing Mary Jane, he "used Ann-Margret from the movie Bye Bye Birdie as a guide, using her coloring, the shape of her face, her red hair and her form-fitting short skirts."
Lee and Romita toned down the prevalent sense of antagonism in Parker's world by improving Parker's relationship with the supporting characters and having stories focused as much on the social and college lives of the characters as they did on Spider-Man's adventures.
Other notable first appearances in the Lee-Romita era include the Rhino in No. 41 (Oct.
This was the first Spider-Man story to be penciled by Gil Kane, who would alternate drawing duties with Romita for the next year-and-a-half and would draw several landmark issues.
Romita penciled Conway's first half-dozen issues, which introduced the gangster Hammerhead in No. 113 (Oct.
1972). Kane then succeeded Romita as penciler, although Romita would continue inking Kane for a time.
Issues 121–122 (June–July 1973, by Conway-Kane-Romita), which featured the death of Gwen Stacy at the hands of the Green Goblin in "The Night Gwen Stacy Died" in issue No. 121.
Writer Marv Wolfman and penciler Keith Pollard both left the title by mid-year, succeeded by Dennis O'Neil, a writer known for groundbreaking 1970s work at rival DC Comics, and penciler John Romita Jr.. O'Neil wrote two issues of The Amazing Spider-Man Annual which were both drawn by Frank Miller.
During his two years on the title, Stern augmented the backgrounds of long-established Spider-Man villains, and with Romita Jr. created the mysterious supervillain the Hobgoblin in #238–239 (March–April 1983).
A succession of artists including Alan Kupperberg, John Romita Jr., and Alex Saviuk penciled the series from 1987 to 1988;
Byrne also penciled issues #1–18 (from 1999 to 2000) and wrote #13–14, John Romita Jr. took his place soon after in October 2000.
The alternating regular writers were initially Dan Slott, Bob Gale, Marc Guggenheim, Fred Van Lente, and Zeb Wells, joined by a rotation of artists that included Chris Bachalo, Phil Jimenez, Mike McKone, John Romita Jr. and Marcos Martín. Joe Kelly, Mark Waid and Roger Stern later joined the writing team and Barry Kitson the artist roster.
Gil Kane and John Romita Sr., each filled in once.
Several stories were finished by penciller-inker George Tuska over Kirby layouts, with one finished by Romita Sr. and another by penciller Dick Ayers and inker John Tartaglione.
7 was launched in November 2012 with a January 2013 cover date by writer Rick Remender and artist John Romita Jr.. On July 16, 2014 Marvel Comics announced that the mantle of Captain America would be passed on by Rogers (who in the most recent storyline has been turned into a 90-year-old man) to his long-time ally The Falcon, with the series being relaunched as All-New Captain America.